30 Years of Mountain Hardwear!
On Halloween of 1993, an eclectic group of industry experts with iconoclast tendencies, imagined a wilder path and
named it Mountain Hardwear. At a time of rapid change in the outdoor industry, when most companies were
designing for the masses instead of the mountain, our founders saw a trend toward watered-down, low quality
products. They wanted to design and build durable outdoor equipment for themselves, their friends, and the demands
of their own adventures. This was their chance. And so, on the scariest day of the year, they decided to risk it all for a
future they believed in.
Mountain Hardwear makes gear that works because, out here, it matters. It’s been this way since the very beginning.
They’ve picked up some wisdom in our 30 years, but they still prefer to live by their own rules–and break them. In
2023, we’re helping them celebrate their wild spirit in classic Mountain Hardwear style.
Come see us at Backcountry Experience for a full selection of Mountain Hardwear apparel for every adventure, and we even have some of the classics!